|
The
Research Network News
CenStates
Chapter TTRA - 4th
Quarter 2010 | |
|
SAVE THE DATE |
CenStates
Chapter Conference
September
21-22, 2011
Cedar Rapids,
Iowa |
| Thank
you 2010
Conference Sponsors! |
Gold 
 Silver
Bronze
|
Send Us Your
News!
|
|
Please share your news by
emailing CenStates with your updates. And be sure to add
us to your e-mail press release distribution list -- we
want to hear your news.
| | |
| Industry
Trends - Marketing Outlook Forum Top 10 |
|
|
Many
of us were not able to attend this year's Marketing
Outlook Forum - an event put on each fall by the U.S.
Travel Association, where leading travel industry
experts share their insights about a broad range of
travel-related topics. Fortunately for us, Dr. Suzanne
Cook passed on an entertaining summary of information
shared at the Forum in her November U.S. Travel Outlook
column. As always, Dr. Cook's column is jam-packed with
timely travel statistics and links to referenced data
sources, but this time it's with a twist - it is
formatted as a Top Ten list of trends for travel and
tourism in 2010 and 2011.
Check
out Dr. Cook's top ten trends list in her November U.S.
Travel Outlook Column, at http://www.ustravel.org/news/us-travel-newsletters/travel-outlook:*
Trend
#10: You call this a recovery?
Trend
#9: It's the consumer, stupid!
Trend
#8: Travel is finally getting off the bottom!
Trend
#7: Leisure travel - the slow road back
Trend
#6: Business travel is climbing by the seat of its
pants!
Trend
#5: The hotel industry is showing positive
performance
Trend
#4: Transportation demand unsettled
Trend
#3: International visitors - welcome back!
Trend
#2: Doing more with less
Trend
#1: 2011 will be a better, but not a great
year
*
The most recent monthly U.S. Travel Outlook, including
the U.S. Travel Dashboard, is always available for
public viewing. If you find that the November Outlook is
no longer available, the most recent Outlook is always
worth checking out.
|
| From
Where I Sit |
|
|
By Patty
Becraft
 CenStates Chapter
President
Well,
another year is almost behind us. 2010 has been a
blur with activity and changes in the industry. I,
for one, have changed professions. At the end of
October, I decided to leave the Springfield (MO)
Convention & Visitors Bureau after 22+ years to
pursue a career in technology AND real estate. I
know ... a strange combination - but I have always been
a firm believer to never put all of your eggs in one
basket. So, I am now owner of Pro-Tech Innovations
(aka Becraft Web Design) AND a licensed real estate
sales person in the state of Missouri! I gave the
board the opportunity to relieve me of my duties, but
they asked me to hang around. So - you are stuck
with me for another year or two!
Other
changes in the CenStates board were announced at our
annual meeting in September in Springfield, Missouri.
I
want to personally thank our outgoing board members for
their service and dedication as board members:
Terry
Berggren, Ruf Strategic Solutions
Christian
Hornbaker, Nebraska Division of Travel and
Tourism
|
| CenStates Board
Elections |
|
 Members of the CenStates Chaper
of TTRA have recently received ballots for the election
new Directors for the 2010-2012 term of office. If you
are a member of the CenStates chapter, please return
your ballot by December 15. Thank
you. |
| Reading
Promotional Travel Narratives: Processing and
Skepticism |
|
|
By:
Samantha
Rozier-Rich
North
Carolina State University Department of Parks,
Recreation and Tourism Management
Carla
Almeida Santos
University
of Illinois at Urbana-Champaign, Department of
Recreation, Sport and Tourism
A
better understanding of what factors affect travelers'
processing of such promotional materials is of
importance to both researchers and practitioners as
advancements in the literature are imperative to extend
current knowledge surrounding decision-making behavior,
information search behavior, and overall effectiveness
and persuasiveness of promotional techniques. With this
in mind, and considering that substantial research
exists which examines preference and use of promotional
travel narratives, we sought to examine how travelers
process promotional narratives. Read
more. |
| WHAT'S
ON YOUR MIND? Trending Water in
CenStates |
|
|
By
Dee Ann McKinney, Strategic
Planning & Research Director for the Missouri
Division of Tourism;
Co-Chair State/Destination Researchers' Roundtable and
Chairman
of the Board, TTRA International
Trending
Water in CenStates is
a quarterly column on 'trends' written or, more
accurately, coordinated by yours truly!
Each quarter, key tourism industry people are
asked that they send in one or two tourism-related
trends from their area.
For
this quarter's column, we chose two key leaders in the
field of tourism marketing and research:
Bob
Frohoff,
VP
Media-MMG Worldwide (Agency of Record for Colorado
Tourism) and CenStates Board member AND
James
F. Petrick, Ph.D. - Professor, Research Fellow &
Associate Dept. Head, Graduate Program Director Texas
A&M University Dept. of Recreation, Park &
Tourism Sciences.
Read
what Bob and Jim have to say.
| | |
_____________________________________________________________________________
In
consideration of the environment, CenStates supports
paperless, electronic newsletter
formats.
Thank you to the CenStates
newsletter committee who developed the content for this
publication: Patty
Becraft, Becraft Web Design; DeeAnn McKinney, Missouri
Division of Tourism; Pat Remming, St.
Louis Convention & Visitors Commission;and Patrick Simmons, Explore
Minnesota
Tourism. | | |
