|
The Research
Network News
CenStates Chapter TTRA
- October 2010 | |
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Conference Sponsors! |
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| 2010
CenStates Conference Wrap Up |
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The 2010 CenStates TTRA
Conference took place last month in Springfield,
Missouri, as attendees got their "Research Kicks on  Route 66." Those attending the
conference at the University Plaza Hotel and Convention
Center enjoyed a wide range of sessions, from a live
focus group on social media usage, moderated by Denise
Miller of Strategic Marketing and Research, to the
Shatto Milk Company and their presentation on Adapting
the Family Farm into an Agritourism Attraction. That
was really good milk!
Attendees, be on the lookout for the
conference survey. Your feedback is a valuable
tool in helping to make the CenStates Annual Conference
the best it can be. If you were not able to attend
you can see photos from the conference and download the presentations
to check out what you missed. You can
find both at www.censtatesttra.com.
Next
year's conference will be held in Cedar Rapids, Iowa on
September 21-22, 2011. Watch for more details as they
become available. If you would like to be involved
in the conference planning and serve on one of the
committees, please contact conference chair Alisha
Valentine at avalentine@smari.com. |
| From Where I Sit |
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By Patty Becraft,
Springfield MO CVB
 CenStates Chapter President
I hope you were able to
attend our recent conference at the University Plaza
Hotel in Springfield Missouri and that you enjoyed the
conference as much as I did!
Being Chapter President and
wearing the hats of both Conference Chair (in Alisha
Valentine's absence) and Conference Host proved to be a
challenge. Alisha decided (without asking - I
might add!) to become a new mother mid August. Her
dedication and leadership as conference chair up to the
final minute before she went into labor was
extraordinary. Without her guidance, this
conference would not have been such a huge success! Read more Conference
Updates, Board Updates, and news from Patty. |
| CenStates
Chapter Elections Coming |
|
 Members of the CenStates Chaper
of TTRA will soon have the opportunity to elect new
Directors for the 2010-2012 term of office. Please
watch your email for election information and your
ballot. |
| TTRA Conference Call
for Papers |
|
The Academic Paper Chair, Dr. Marion Joppe, invites
academic submissions for the 42nd Travel and
Tourism Research Association annual conference, which
will be held on June 19-21, 2011 in London, Ontario,
Canada. The submission deadline is December 10,
2010 and for full papers, the deadline is January 5,
2011. Read
more.The 2011 annual conference theme is Seeing the
Forest AND the Trees - Big Picture Research in a
Detail Driven World." Put the dates on your calendar
and money in your budget to attend. |
| Genealogy tourism:
Discovering personal boundaries |
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By Carla
Almeida Santos
Associate
Professor at the University of Illinois
Genealogy
tourism is projected as a growing sub-segment of the
heritage tourism market. Indeed, major developments in
information access, such as the Genealogical Society of
Utah's decision to microfilm their records at no charge
have propelled genealogy tourism into a popular leisure
activity. Such is its popularity that the British
Tourist Authority, as well as the Scottish and the Welsh
Tourist Boards have all highlighted genealogy tourism as
an important stimulus for inbound international travel.
To a great extent, such growth in genealogical tourism
reflects both an increasing call for diversity of
leisure interests and opportunities, and contemporary
society's search for emotional stimuli. Read more. |
| Important Numbers - Confidence
Interval |
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By Lee Crockett
The Nonprofit Survey Network
An important concept when conducting
quantitative market research is the confidence
interval. Confidence interval can be defined as:
The range around a survey result for which there is a
high statistical probability that it contains the true
population parameter. (from Quirk's Marketing Research
Review)
What this really means is that there are no absolutes
in market research. Read
more. | | |
_____________________________________________________________________________
In consideration of the environment, CenStates supports
paperless, electronic newsletter formats.
Thank you to the CenStates
newsletter committee who developed the content for
this publication:Patty
Becraft, Springfield MO Convention and Visitors
Bureau; DeeAnn McKinney,
Missouri Division of Tourism; Pat Remming,
St. Louis Convention & Visitors Commission;and Patrick Simmons, Explore
Minnesota Tourism. | | |
